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A hand wearing several minimalist gold and silver rings
Prism — global launch, 2027

Jewellery, without a gender to fit into.

Modular fit, honest materials, and a design language built for anyone who wears it — not for the category it was shelved under.

Philosophy

We stopped asking who you are. We started asking what you value.

01

Minimal

We reduce until only the material and the line remain. Nothing is added to signal a category.

02

Inclusive

Fit, sizing, and storytelling are built around the wearer — never around a men's or women's aisle.

03

Timeless

No seasonal drops, no trend cycles. Every piece is designed to be worn for a decade, not a quarter.

The launch collection

Four categories, one shared language — modular fit and a restrained, universal silhouette across every piece.

A person's hands, wearing minimal rings, held together
Fit & sizing

No chart. No category. Just your measurement.

Research told us the real barrier was never style — it was sizing built around two assumed bodies. Every Prism ring and bracelet uses a self-measurement tool and a modular band, so fit is personal, not categorical.

86%
Task success, sizing tool
0
Gendered size charts
32
Countries in research

Material, not messaging

Every collection is built from four honestly-sourced materials — the story leads with what it's made of, not who it's made for.

Recycled Gold

Reclaimed from certified sources, re-cast without new mining.

Titanium

Hypoallergenic and light enough to wear every day, indefinitely.

Recycled Silver

Sourced from refined industrial silver, cast in small batches.

Brushed Steel

An accessible-premium entry material, built for daily wear.

A person wearing a minimal necklace and earrings
Three gold-coloured minimal rings A minimal pendant resting on a pouch
Small gold stud earrings in a round box A silver ring resting on brown textile
"I don't want jewellery that tells people what I am. I want it to say how I think."
— Alex, 29, Berlin · Prism research participant
Sourcing & packaging

Built to be kept, not discarded.

Sustainability isn't a marketing layer here — it's a constraint we designed against from day one, the same way we designed against gendered sizing.

Certified recycled gold, silver, and titanium across every category
Recyclable, plastic-free packaging with a one-handed opening seal
Carbon-conscious logistics across all four launch regions
Gold necklaces displayed against a glass surface

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