Jewellery, without a gender to fit into. A visual and verbal identity for a brand that leads with material, fit, and craft — and never with a category.
The mark is two interlocking rings in brass and titanium — the brand's two founding metals, given equal weight. Neither ring sits in front of the other. Neither color leads. That equivalence is the whole idea.
Keep clearspace around the mark equal to the diameter of one ring, on every side, at every size.
Don't fill the rings solid, add drop shadows, or apply a bevel — the mark stays a clean line weight.
Don't resize the two rings unevenly — the equivalence between metals is the entire point of the mark.
The palette mirrors the product itself: warm brass and cool titanium, held together by an ink and a porcelain that do all the quiet work of readability.
Fraunces carries brand moments and headlines. Inter carries body copy and interface text. IBM Plex Mono carries anything data-like — prices, materials, captions, KPIs.
Photography stays close, warm-lit, and product-led. When a person appears, the frame favours hands and gesture over a posed, gendered silhouette.
We write the way the product is designed — reduced to what matters. No exclamation points, no gendered language, no apologising for simplicity.
"No chart. No category. Just your measurement."
"Perfect for him OR her — jewellery for everyone!! 💫"
"Recycled gold, re-cast without new mining."
"Guilt-free glam that's basically saving the planet!"
A quick look at how the mark, palette, and type carry across a business card, a product tag, and a social tile.